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Sales and Marketing

Sales & Marketing involves strategic activities to promote and sell products or services effectively. This includes market research, customer engagement, branding, advertising, and sales strategies. The process aims to create awareness, generate leads, and convert prospects into customers.

Consultative Selling Skill Program

Are you a salesman? What kind of salesman are you? Quitter, Camper or Climber?

This two days extensive sales training program will guide participants how to uncovering "The Right" skill-set and mind-set of a professional sales person should be possessed and performed. From controlling conversations with different type of prospect / customers, asking the right questions to uncover customer's needs using SPIN selling technique, until technique to closing the sales.

This program will enhance sales ability to connect and engage better with customers, overcome objections and more confidently and effectively close sales to achieve sales targets and deliver commercial objectives.

At the completion of the program, participants will be able to:

  • Learn 3 types of human when facing problem consist of Quitters, Campers & Climbers based on Paul Scholz method.
  • Understand differences of proactive & reactive
  • Understand how the brain work in receiving information
  • Understand customer with preference of communication method to make easier connect with others based on DR. Nedd Herrman concept
  • Understand what & why Ultimate Consultative Selling for effective sales activity
  • Able to identify prospect need (probing) using SPIN Selling technique from Neil Rackham concept
  • Able to present solution with FAB technique (Feature-Advantage-Benefit)
  • Able to handle objection effectively using Empathy technique
  • Able to identify others’ negotiation technique
  • Able to Negotiate
  • Able to identify buying signal prom prospect & close the deal with the professional way

Sales Territory Planning & Routing

Are your sales team feeling frustrated and exhausted but they still can’t achieve their sales target? It is probably because they don’t understand sales territory concept to make them work more effective.

Your success as a field and distribution sales professional will ultimately depend on how efficient and effective you can manage your sales territory by building strong sales pipelines and advancing sales opportunities with a focus on growing relationships with key and high potential customers

As a field sales person, you are accountable for the quality, direction and quantity of your sales activity within your territory. How well you plan and manage these three factors will ultimately decide your overall success. When territories are managed properly, key customer relationships are being grown, account plans and key sales opportunities are being advanced and sales territory targets are being achieved. This can only happen through structured territory business planning and proactively exploring territory growth

This training programs aims to introduce a simple 5 steps process to properly manage and plan your sales territory. The process serves as a plan or a guideline from setting strategic sales goals based on your close analysis of both your territory itself and scoring your customers for their potential to following best practice territory routing and coverage patterns and evaluating your results.

At the completion of the program, participants will be able to:

  • Follow a structured step by step approach to plan sales activity within their sales territories
  • Understand the criteria to determine real customer potential
  • Determine sales territory potential and assess strengths, weaknesses, opportunities and threats within the sales territory
  • Set strategic objectives and goals for their sales territories
  • Explore best practice sales territory routing patterns for efficient and effective coverage

Sales Management

A successful sales manager's jobs are providing clear direction and supporting his/her team in order to enable them to excel and develop their full potential. Successful Sales Managers who reached this position are those that have been succeed in selling. But the skills required to be successful sales manager are quite different than the one owned by sales person which will be the focus of this program.

This two days program will enable participants to have a clear understanding of the successful sales manager's responsibilities and how to become more effective in their roles in today challenging competitive business environment. During the courses participants will explore key leadership skills as well as the essential sales managerial skills needed to forecast and implement an effective sales plans, motivate, monitor and evaluate the performance of their people and provide the required direction and support ensuring measurable sales results from their sales teams effectively.

At the completion of the program, participants will be able to:

  • Understand the roles and responsibilities of a sales manager
  • Learn skills to achieve better results through their teams using sales plans and targeting techniques
  • Understand how to prepare a sales forecast and a sales plan for their sales operation
  • Observe, evaluate and give feedback to team members and set performance development objectives using assessment tools supplied and provided within the training program
  • Explore ways to motivate their sales teams and create a more motivating environment.
  • Run more effective sales meetings and morning briefing to inspire and motivate and provide clear direction to their sales team members.

Business Etiquette

The ability to handle yourself properly today can sometimes outweigh even your technical skills. If you know what to do, when to do it, and how to do it with grace and style, you’ll have a competitive edge in your career. All business experts agree that good manners promote good business. This is how important business etiquette is.

This two days training program will equip you with all the business etiquette and protocol knowledge needed to conduct your business with more confidence, know-how, grace and efficiency than before, putting yourself and others at ease by showing more confidence and poise in various business settings.

At the completion of the program, participants will be able to:

  • Handle initial contact and business introductions professionally and confidently
  • Create and maintain an impression of credibility, power and efficiency during business meetings
  • Follow proper telephone etiquette and create a great first impression on callers with an upbeat energetic and cheerful tone
  • Gain practical tips on handling the most important issues related to professional workplace attire
  • Follow key guidelines of proper written communication etiquette.
  • Display proper attention to etiquette, protocol and manners of formal business dining.

Negotiation Skill

The ability to handle yourself properly today can sometimes outweigh even your technical skills. If you know what to do, when to do it, and how to do it with grace and style, you’ll have a competitive edge in your career. All business experts agree that good manners promote good business. This is how important business etiquette is.

This two day training program will equip you with all the business etiquette and protocol knowledge needed to conduct your business with more confidence, know-how, grace and efficiency than before, putting yourself and others at ease by showing more confidence and poise in various business settings.

At the completion of the program, participants will be able to:

  • Handle initial contact and business introductions professionally and confidently
  • Create and maintain an impression of credibility, power and efficiency during business meetings
  • Follow proper telephone etiquette and create a great first impression on callers with an upbeat energetic and cheerful tone
  • Gain practical tips on handling the most important issues related to professional workplace attire
  • Follow key guidelines of proper written communication etiquette.
  • Display proper attention to etiquette, protocol and manners of formal business dining.